Terrai
Terrai
Terrai
Terrai
A homegrown clean beauty brands that wants to stand out in the beauty market of India.
A homegrown clean beauty brands that wants to stand out in the beauty market of India.
A homegrown clean beauty brands that wants to stand out in the beauty market of India.
A homegrown clean beauty brands that wants to stand out in the beauty market of India.
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Problem
Terrai's previous branding failed to reflect its purpose and voice. As the lead designer, I collaborated with a dedicated studio to transform the brand's narrative through comprehensive rebranding, packaging, and creative strategies across all touchpoints. Terrai stands out as one of the few brands in the country with in-house manufacturing capabilities, serving leading hotels and companies. With aspirations to enter the consumer market, Terrai needed a brand narrative that highlighted their certifications, transparency, and origin story. A timely rebrand was essential for their successful market launch.
Solution
We crafted Terrai's narrative to highlight its namesake region, the fertile terrain at the foothills of the Himalayas. This mineral-rich soil is renowned for its agricultural productivity. Our goal was to develop a cohesive brand system that maintained consistency across all touchpoints, both online and offline. An earthy color palette, a bold and scalable logo, and watercolor illustrations ensured the brand conveyed both trustworthiness and a soothing presence.
Problem
Terrai's previous branding failed to reflect its purpose and voice. As the lead designer, I collaborated with a dedicated studio to transform the brand's narrative through comprehensive rebranding, packaging, and creative strategies across all touchpoints. Terrai stands out as one of the few brands in the country with in-house manufacturing capabilities, serving leading hotels and companies. With aspirations to enter the consumer market, Terrai needed a brand narrative that highlighted their certifications, transparency, and origin story. A timely rebrand was essential for their successful market launch.
Solution
We crafted Terrai's narrative to highlight its namesake region, the fertile terrain at the foothills of the Himalayas. This mineral-rich soil is renowned for its agricultural productivity. Our goal was to develop a cohesive brand system that maintained consistency across all touchpoints, both online and offline. An earthy color palette, a bold and scalable logo, and watercolor illustrations ensured the brand conveyed both trustworthiness and a soothing presence.
Problem
Terrai's previous branding failed to reflect its purpose and voice. As the lead designer, I collaborated with a dedicated studio to transform the brand's narrative through comprehensive rebranding, packaging, and creative strategies across all touchpoints. Terrai stands out as one of the few brands in the country with in-house manufacturing capabilities, serving leading hotels and companies. With aspirations to enter the consumer market, Terrai needed a brand narrative that highlighted their certifications, transparency, and origin story. A timely rebrand was essential for their successful market launch.
Solution
We crafted Terrai's narrative to highlight its namesake region, the fertile terrain at the foothills of the Himalayas. This mineral-rich soil is renowned for its agricultural productivity. Our goal was to develop a cohesive brand system that maintained consistency across all touchpoints, both online and offline. An earthy color palette, a bold and scalable logo, and watercolor illustrations ensured the brand conveyed both trustworthiness and a soothing presence.
Problem
Terrai's previous branding failed to reflect its purpose and voice. As the lead designer, I collaborated with a dedicated studio to transform the brand's narrative through comprehensive rebranding, packaging, and creative strategies across all touchpoints. Terrai stands out as one of the few brands in the country with in-house manufacturing capabilities, serving leading hotels and companies. With aspirations to enter the consumer market, Terrai needed a brand narrative that highlighted their certifications, transparency, and origin story. A timely rebrand was essential for their successful market launch.
Solution
We crafted Terrai's narrative to highlight its namesake region, the fertile terrain at the foothills of the Himalayas. This mineral-rich soil is renowned for its agricultural productivity. Our goal was to develop a cohesive brand system that maintained consistency across all touchpoints, both online and offline. An earthy color palette, a bold and scalable logo, and watercolor illustrations ensured the brand conveyed both trustworthiness and a soothing presence.
Terrai, as a beauty brand, embodies a unique blend of nature and science, delivering a line of clean beauty products. We aimed to incorporate its origin story into the brand narrative. We chose a simple logo with a subtle hint of the region and soft watercolor illustrations depicting scenes from the Terrai area, all while maintaining a clean aesthetic.
I brainstormed ways to showcase the Terrai region and, after exploring various methods, Ishita (Founder at Two Things) and I, along with Terrai's founders, decided on watercolor illustrations. We envisioned Terrai's brand as an artist's canvas. I worked on the rebranding, packaging design for their first product launch post-rebranding, website, PR box, and outdoor creatives for the launch event.
year
2023
timeframe
6 months
tools
Figma, Adobe Illustrator
category
Branding, Packaging and Web Design
Terrai, as a beauty brand, embodies a unique blend of nature and science, delivering a line of clean beauty products. We aimed to incorporate its origin story into the brand narrative. We chose a simple logo with a subtle hint of the region and soft watercolor illustrations depicting scenes from the Terrai area, all while maintaining a clean aesthetic.
I brainstormed ways to showcase the Terrai region and, after exploring various methods, Ishita (Founder at Two Things) and I, along with Terrai's founders, decided on watercolor illustrations. We envisioned Terrai's brand as an artist's canvas. I worked on the rebranding, packaging design for their first product launch post-rebranding, website, PR box, and outdoor creatives for the launch event.
year
2023
timeframe
6 months
tools
Figma, Adobe Illustrator
category
Branding, Packaging and Web Design
Terrai, as a beauty brand, embodies a unique blend of nature and science, delivering a line of clean beauty products. We aimed to incorporate its origin story into the brand narrative. We chose a simple logo with a subtle hint of the region and soft watercolor illustrations depicting scenes from the Terrai area, all while maintaining a clean aesthetic.
I brainstormed ways to showcase the Terrai region and, after exploring various methods, Ishita (Founder at Two Things) and I, along with Terrai's founders, decided on watercolor illustrations. We envisioned Terrai's brand as an artist's canvas. I worked on the rebranding, packaging design for their first product launch post-rebranding, website, PR box, and outdoor creatives for the launch event.
year
2023
timeframe
6 months
tools
Figma, Adobe Illustrator
category
Branding, Packaging and Web Design
Terrai, as a beauty brand, embodies a unique blend of nature and science, delivering a line of clean beauty products. We aimed to incorporate its origin story into the brand narrative. We chose a simple logo with a subtle hint of the region and soft watercolor illustrations depicting scenes from the Terrai area, all while maintaining a clean aesthetic.
I brainstormed ways to showcase the Terrai region and, after exploring various methods, Ishita (Founder at Two Things) and I, along with Terrai's founders, decided on watercolor illustrations. We envisioned Terrai's brand as an artist's canvas. I worked on the rebranding, packaging design for their first product launch post-rebranding, website, PR box, and outdoor creatives for the launch event.
year
2023
timeframe
6 months
tools
Figma, Adobe Illustrator
category
Branding, Packaging and Web Design




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.say hello
I'm open for freelance projects.
Feel free to email me to see how can we collaborate!
.say hello
I'm open for freelance projects.
Feel free to email me to see how can we collaborate!
.say hello
I'm open for freelance projects.
Feel free to email me to see how can we collaborate!
say hello